I recently just purchased this powder, and I absolutely love it. I purchased the translucent colour and yes it appears very white/pale in colour when applied but don't worry it blends perfectly, no need to fear that you might look like a ghost for the day. Being a matte finishing powder, it is so helpful in the hot Summer heat, it doesn't dry out your skin and blends perfectly, have applied it once off and it's stayed all day without having to be re applied, just perfect! Light as a feather, will be a kept product in my make up kit
Although this is a matte powder, I love that this powder doesn't make my skin feel dry and ashy. This has been my go-to setting powder since the day I received it!